ET GBS: Women's cricket a big opportunity to popularise the sport, says ICC CEO Geoff Allardice

The timing of the establishment of the Women's Premier League was "spot on", Allardice said, adding that women looking to make a career as an athlete would find cricket a favourable option. The top ICC executive said cricket will also gain more prominence as it spreads to newer geographies, particularly the US.

from News-Economic Times https://ift.tt/vmNTxVq