BCCI dials India Inc for IPL title sponsorship post Vivo exit; experts feel cost is too high

People involved in the negotiations said that BCCI has offered up to 50% discount for the rights, but so far it has not received an affirmative response. BCCI is likely to issue an expression of intent (EOI) for the title rights and not initiate a full tender process.

from Sports-News-Economic Times https://ift.tt/3a6E3J8