Goldman Sachs has money. It has power. And now it has a font

By the standards of banking, Goldman Sans feels slightly casual. Maybe that’s intentional: a font that would be careful with your money, but not so careful that you didn’t beat the market. It’s a sans serif, forgoing the flourishes found at the ends of letters in typefaces like Imperial, the stately font of this newspaper.

from News-Economic Times https://ift.tt/34i89J0