IPL title rights: BCCI to invite bids today, board expecting a deal of about Rs 200 cr

After BCCI’s repeated overtures, a few corporations which have warmed up to the idea of IPL sponsorship — like Tata Group, Amazon and RIL — have asked for not only lower sponsorship rates but also an extension in the sponsorship term to two-three years.

from Sports-News-Economic Times https://ift.tt/31yQ06B