In the third way to innovation, a great product is just the start — a company needs to know its customers better: David Robertson

"In the third way to innovation, a company realises a great product is just the start — there is a lot more you can do for your customers to get more value from the product. This is important if you have customers who depend on what you make. Then, you can’t only focus on disruptive innovation because that can leave those customers behind."

from News-Economic Times https://ift.tt/3uVWIlF