The Indian Premier League (IPL) continues to attract significant viewership, with Viacom18 reporting that JioCinema had over 1,300 crore video views in the first five weeks of the tournament. Data shared by Disney Star showed the cumulative reach of the IPL on TV after 48 matches is 451 million unique audiences, 21% higher than the entire season of IPL 2022.from News-Economic Times https://ift.tt/TxHroVK
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