Saudi Arabia aims to make its domestic football league a destination for top talent, and is offering some of the highest annual salaries in sports history for foreign players. With the backing of the country's sovereign wealth fund, the project is designed to increase Saudi influence in football while boosting its profile as it bids for the 2030 World Cup. Cristiano Ronaldo joined the Saudi club Al-Nassr after the 2022 World Cup, and rumours suggest Lionel Messi may follow suit. The project's goal is not to compete with top European leagues, but to attract the world's biggest names.
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