In 2023, during legislative polls in nine states, the BJP emerged as the top spender on Google advertisements, allocating around ₹19 crore, according to Google Ad Transparency data. The spending covered advertisements related to assembly elections and highlighted the achievements of the Modi government. This expenditure is expected to increase significantly during this year's Lok Sabha elections.
from News-Economic Times https://ift.tt/fbNr8Wi
BJP tops Google ad spending during 2023 state polls, allocates Rs 19 cr for assembly elections
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