NBA legend LeBron James has been unveiled as the first male athlete to be immortalised as a Ken doll by Mattel. Dubbed the ‘Kenbassador’, the doll celebrates James as a cultural icon and role model. Featuring his signature style and nods to his Ohio roots and charity work, the collectible launches on April 14 at select retailers for $75.
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» Mattel names Lakers’ LeBron James as first male ‘Kenbassador’ with signature Barbie doll
Mattel names Lakers’ LeBron James as first male ‘Kenbassador’ with signature Barbie doll
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