Let's face the facts with a mask

One can't help but recall the efficacy of behaviour change campaigns in Swachh Bharat Mission that brought millions of open defecators inside the walls of safe sanitation, and effected a distinctly higher sense of cleanliness among the general population. The mission is currently seeking to cope with the task of sustaining the newly accrued sanitation culture. Similarly, in guarding the country against any new surge, agencies and communities have to cement the masking habits that evolved in the difficult years of 2020 and 2021, then under duress.

from News-Economic Times https://ift.tt/R40OzlX